Free People
Free People
With the rise of mCommerce, Free People's replatform and redesign was an opportunity for a strategic shift.
Make it stand out.
eCommerce Replatform
A key objective was to increase confidence in her purchase, starting when she landed on the homepage through checkout. Our objective specific to checkout was to remove barriers and increase the conversion rate.
Launching in the spring of 2016, there was a dramatic increase to product detail pages on the site. We increased the conversion rate within the first few days of launch, surpassing the week-over-week baseline.
iOS App Exploration
As a lifestyle brand, Free People has the ability to offer a truly special and personalized shopping experience for the Free People woman. With the iOS app we explored two key new ways to shop: Just for You and FP Me.
Make [the app] stand out
Just for You
The Just for You section takes her shopping behavior and shows products we think she will love as well as the products that pair well with her purchased items in one dedicated place.
As we learn about her style, we can make recommendations that goes beyond just products. We can also share relevant blog content, daily edits, new music and more. Offering a better, more holistic Free People experience. Her own space within the Free People app.
Shop FP Me
One of the challenges we found customers having was styling their outfits. On Free People's social platform, FP Me, customers share photos of how they style pieces and get inspiration from other girls.
We saw the iOS app as a great place to take FP Me to the next level, and explore a new way of shopping. Instead of only shopping the eComm experience of landing pages to product pages, she could also shop using FP Me. Offering her a new way to find the products and outfits that fit her style.