About

 

ABOUT

Currently a Senior Experience Designer at Moonshot by Pactera Digital,

Raika (pronounced RAY-kuh) is someone that turns ideas into actionable products and services. An optimistic problem solver. She transforms ambiguity into clarity. Deeply curious, she asks the right questions. Seeks understanding. And finds the work arounds to make the idea come to life, always putting the user first. Always.

People don’t buy products and services. They buy solutions to their everyday needs, wants and desires. 

It’s not just about UI or making an experience pretty for Raika. But rather, the opportunity to take a point of pain or frustration or an idea and go after it. Grappling around the deep problems.

  • How do we enable this behavior?
  • How do we make this easier?
  • How do we simplify this?
  • How do we make this enjoyable?

As Jonathan Ive put it, "Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple."

This mindset helps us partner together to create an experience that captures or evokes an emotion. That achieves what we set out to achieve. That adds ease. Adds beauty. Adds simplicity. That solves the problem(s).

 

 

StrengthsFinder

1. Futuristic     
2. Strategic   
3. Learner     
4. Self-Assurance     
5. Relator

 

Select Clients

Kellogg's
Kraft
Stanford Hospital & Clinic
Samsung
State Farm
Stratfor Global Intelligence
URBN

AT&T
Audantic
BlackBerry
Bridgestone
Citibank
Free People
Gilead

 
 

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