Samsung

Samsung Galaxy GS III
Digital Out of Home Product Demo


Platform:
DOOH (9' X9')

Role:
Concept
Detailed UX Design
UX Oversight

Launch:
Summer 2012


THE OBJECTIVE

To introduce and highlight the sharing functionality of the Samsung GS III before it disrupted the market.

Since we couldn't actually put a phone in everyone's hand to try for themselves, we decided to do the next best thing. We created a virtual hands-on-demo of the phone with interactive wall installations.

Placed in airports and storefronts in the high traffic areas of Chicago, New York and Dallas, these interactive, touchscreen walls allowed people to play with one of the cool and unique sharing capabilities of Samsung's new smartphone, the GS III. 
 

Interaction Document